Most startup advice comes from people who raised big and burned bright. Chris Forman did the opposite. He built a recruitment technology company in a New Hampshire town of 15,000, hired engineers in Belarus and salespeople in a Canadian city nobody can find on a map, raised $7M in venture, was profitable after only using $3.5M, built a business generating hundreds of millions in revenue, and sold to Axel Springer. He explains what he looks for, what he avoids, and why more money makes you stupid.